Why The Rolex GMT-Master 16700 “Pepsi” Swiss Only Dial Is A Rare End-Of-Era Collector Reference

Some watches tell time — others mark the end of an era. The Rolex GMT-Master 16700 Swiss Only Dial “PEPSI” pre-owned stands as one of the final chapters in the original GMT-Master story, discontinued in 1999 and forever cemented as a transitional collector’s piece.

Crafted by Rolex, this 1998 GMT-Master 16700 features a 40mm stainless steel case, matching steel bracelet, and the instantly recognisable red-and-blue “Pepsi” bezel that defined generations of global travellers. The black Swiss Only dial, produced during a short transitional period, enhances its rarity and desirability among serious collectors. Upgraded with a sapphire crystal and powered by a reliable automatic movement, the 16700 offered the classic GMT-Master aesthetic alongside modernised durability during its production run from 1988 to 1999.

Unlike its GMT-Master II sibling, the 16700 represents the final execution of the original GMT-Master concept — a detail that significantly strengthens its long-term collectability. For buyers and investors, this reference embodies scarcity, historical importance, and strong resale performance. It is a watch that signals knowledge as much as status.

This example is in Mint condition, with only minor signs of wear. It has been professionally inspected and authentication certified, offering confidence to the most discerning purchaser. Supplied with its original box (no papers but Service Warranty From Rolex) and located in Gauteng, this Rolex GMT-Master 16700 Swiss Only Dial “PEPSI” is a compelling acquisition for collectors who understand that true value lies in rarity, provenance, and timeless iconic design.