Panerai Launches Two New Luna Rossa Luminor Watches Ahead of the 38th America’s Cup

In support of its ongoing partnership with the Luna Rossa Prada Pirelli sailing team, Panerai has introduced two new timepieces that align with the spirit of competition and innovation that defines modern yachting. As preparations build toward the 38th America’s Cup, set to take place in 2027 in Naples, Italy, Panerai strengthens its connection to the prestigious sailing event through the release of the Luminor Chrono Flyback Luna Rossa (PAM01654) and the Luminor Luna Rossa (PAM01653). These watches bring fresh grey-toned aesthetics to the Luminor lineup while retaining the robust, nautical performance features that Panerai is known for.

Continuing the Luna Rossa Partnership

The announcement of these two models marks the third time Panerai has collaborated directly with the Luna Rossa sailing team. As a long-standing sponsor, Panerai uses these timepieces to highlight the technological advancements and stylistic cues found in both sailing and watchmaking. The Luna Rossa Prada Pirelli team, representing Italy, remains a key contender in the America’s Cup campaign, and these models are designed to reflect the precision, strength, and modernity of the sport.

Both new models share a cohesive design language centered around a grey sandwich dial, white Super-LumiNova X1 luminous material, and nautical-inspired straps. The watches differ significantly in functionality, case material, and movement, offering two distinct options for different types of collectors or sailing enthusiasts.

Luminor Luna Rossa PAM01653: Stainless Steel with Classic Functionality

The Luminor Luna Rossa PAM01653 serves as the more traditional of the two models. It features a 44mm case crafted from AISI 316LVM stainless steel. This alloy offers enhanced corrosion resistance, making it especially suitable for marine environments. The watch is built with Panerai’s signature structure: a polished case and bezel, brushed lever, and crown protector. The solid caseback conceals the manually wound P.6000 calibre.

This movement beats at a frequency of 21,600 vibrations per hour and offers a three-day power reserve. The P.6000 includes a stop-seconds function, which allows for precise time setting — a practical feature for sailors and precision-minded users alike.

The dial’s layout includes a grey sandwich construction, a hallmark of Panerai, paired with recessed hour markers filled with bright white Super-LumiNova X1. Small seconds are displayed at 9 o’clock, offering a clean and symmetrical appearance. The watch is fitted with a black rubber and grey textile strap, highlighted by a red Luna Rossa stripe, tapered from 24mm at the lugs to 22mm at the buckle.

Water resistance for the time-only version is rated at 100 meters, reinforcing its suitability for watersport-adjacent lifestyles. The PAM01653 is priced at $6,900 and is part of Panerai’s permanent collection.

Luminor Chrono Flyback Luna Rossa PAM01654: Limited Edition Chronograph in Titanium

The Luminor Chrono Flyback Luna Rossa PAM01654 expands on the core design by adding advanced chronograph capabilities. This version is a limited edition of just 150 pieces and is crafted from titanium, offering a lighter and more modern alternative to the stainless steel model. Titanium components include the brushed middle case, crown, and lever, while the bezel receives a polished finish. The watch also maintains 100 meters of water resistance.

A defining feature of this chronograph is its caseback. Instead of the solid steel seen in the PAM01653, the PAM01654 offers a titanium screwed see-through caseback with sapphire crystal, allowing the wearer to view the automatic P.9100 calibre inside. This movement is known for its flyback chronograph function, vertical clutch, and column wheel construction. The P.9100 provides central chronograph seconds and a 12-hour counter at 3 o’clock, along with small seconds at 9 o’clock.

The flyback feature enables the chronograph to be reset and restarted instantly with a single press, useful for timing consecutive events — especially relevant in regatta racing where split-second adjustments matter. The twin-barrel movement delivers a 72-hour power reserve and beats at a frequency of 28,800 vibrations per hour. It contains 37 jewels and is wound automatically.

The chronograph pushers are located on the left side of the case, near the 9 o’clock position, and include red lacquered accents — a nod to the Luna Rossa team’s signature color. The grey sandwich dial incorporates a tachymeter scale calibrated for nautical speed calculations, enhancing the watch’s practicality for marine use.

The PAM01654 ships with a bi-material black rubber and grey textile strap identical to the time-only model, complete with an additional black rubber strap and a buckle made from matching titanium. This model is priced at $16,400.

Shared Aesthetics and Materials

Despite their mechanical differences, the two watches are united by a common design ethos. Both employ Panerai’s recognizable sandwich dial, which offers depth and clarity through its dual-layer construction. The grey tone is a departure from the brand’s traditional black or blue dials, adding a modern and versatile aesthetic suitable for both sea and city.

The use of Super-LumiNova X1 in white offers enhanced brightness and longevity, crucial for visibility in low-light or stormy sailing conditions. Strap design also plays a central role in the cohesive Luna Rossa look. The hybrid construction of rubber and fabric provides comfort and resilience, while the red stripe delivers a bold visual statement.

Technical Specifications Summary

Luminor Luna Rossa PAM01653 (Time-Only)

  • Case Diameter: 44mm
  • Case Material: AISI 316LVM stainless steel
  • Movement: P.6000 calibre
  • Power Reserve: 72 hours
  • Frequency: 21,600 vph
  • Water Resistance: 100 meters
  • Dial: Grey sandwich with white Super-LumiNova X1
  • Strap: Black rubber and grey textile with red stripe
  • Price: $6,900
  • Availability: Regular production

Luminor Chrono Flyback Luna Rossa PAM01654 (Chronograph)

  • Case Diameter: 44mm
  • Case Material: Titanium
  • Movement: P.9100 calibre
  • Power Reserve: 72 hours
  • Frequency: 28,800 vph
  • Features: Flyback chronograph, column wheel, tachymeter, transparent caseback
  • Water Resistance: 100 meters
  • Dial: Grey sandwich with white Super-LumiNova X1
  • Strap: Black rubber and grey textile with red stripe, extra rubber strap
  • Price: $16,400
  • Availability: Limited to 150 pieces

Strengthening the Brand’s Nautical Legacy

Panerai’s relationship with sailing and the America’s Cup is not a recent development. The brand’s history of crafting marine instruments for the Italian Navy has evolved into a modern identity rooted in water-resistant watches, advanced materials, and functional design. The Luna Rossa editions carry forward that legacy, while also highlighting the brand’s commitment to innovation and collaboration with elite sailing teams.

Both models serve different purposes: the PAM01653 offers a clean, robust everyday watch with maritime styling, while the PAM01654 delivers added mechanical complexity for those interested in chronograph functionality and limited-edition exclusivity.

As anticipation builds for the 2027 America’s Cup in Naples, these two new Luna Rossa models solidify Panerai’s presence in the sailing world and provide collectors with timely options that fuse performance and prestige.

Conclusion

With the introduction of the Luminor Luna Rossa PAM01653 and the Luminor Chrono Flyback Luna Rossa PAM01654, Panerai reaffirms its place at the intersection of luxury watchmaking and elite competitive sailing. These new releases not only support the Luna Rossa Prada Pirelli team’s journey to the 38th America’s Cup but also offer timepieces engineered to reflect the endurance and excellence of the sport.

Both models showcase Panerai’s commitment to purpose-built design, marine-ready durability, and stylistic refinement — qualities that continue to define the brand in 2025 and beyond.

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