Cartier’s NSO Program Recalibrated: A New Chapter in Bespoke Watchmaking
Cartier, the globally renowned French luxury watchmaker, is officially reviewing and restructuring its long-standing New Special Order (NSO) program. The program, which allowed select clients to commission custom-designed watches, is undergoing a significant transformation under the leadership of newly appointed CEO Louis Ferla. The move signals a shift toward exclusivity and artistry, with the maison […]
The Cartier Santos: A Comprehensive History
The Cartier Santos holds a distinguished place in the history of watchmaking, as it represents the birth of the first men’s wristwatch, introduced by Cartier in 1911. While Rolex and other brands are celebrated for technological innovations, Cartier’s creation of the Santos wristwatch marked the beginning of a new era in horology. This article delves […]
A Glimpse at the Unique 1929 Platinum Cartier Tortue Monopusher
In celebration of the 25th anniversary and revival of one of Cartier’s notable modern releases, it’s insightful to explore the origins of this remarkable timepiece. The Tortue Legacy This year, Cartier’s collection features a significant highlight: the new set of Tortue watches, the centerpiece of the Cartier Privé release at Watches & Wonders. While there […]