TAG Heuer and Kith have joined forces to resurrect a beloved timepiece from the ’90s – the TAG Heuer Formula 1. This limited edition collection pays homage to the iconic watch of yesteryears with a contemporary twist.

Renowned watch enthusiast and Kith founder, Ronnie Fieg, played a pivotal role in bringing this project to life. Inspired by his personal connection to the TAG Heuer Formula 1, Fieg aimed to recreate the nostalgic essence of the original timepiece.

The TAG Heuer Formula 1 | Kith collection comprises 10 distinct models, each echoing the vibrant aesthetic of the ’90s era. These watches, available in various colour and material combinations, resonate with enthusiasts seeking a nostalgic touch.

Fieg’s vision for the collaboration centred on authenticity and cultural significance. While not exact replicas, the watches draw inspiration from cities hosting Kith stores, reflecting a fusion of heritage and contemporary design.

Despite their vintage-inspired appearance, these timepieces boast modern enhancements. Featuring durable materials like arnite and sapphire glass, alongside a robust rubber strap, each watch embodies a blend of retro charm and contemporary functionality.

A notable alteration to the iconic TAG Heuer logo, now reading “Kith Heuer,” underscores the collaboration’s innovative spirit. This subtle yet significant change symbolises the fusion of two iconic brands.

Limited in availability, each model offers a unique narrative, from Tokyo’s homage to Japanese F1 driver Ukyo Katayama to Miami’s creamy white rendition. With a limited production run, ranging from 250 to 1,350 pieces per model, these watches encapsulate exclusivity and craftsmanship.

Scheduled for a global launch on May 6, the TAG Heuer Formula 1 | Kith collection heralds a new chapter for TAG Heuer’s Formula 1 line. With its blend of nostalgia and innovation, this collaboration sets a precedent for future watchmaking endeavours.

𝐋𝐢𝐬𝐭 𝐘𝐨𝐮𝐫 𝐖𝐚𝐭𝐜𝐡 – 𝐂𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐝𝐞𝐬𝐭𝐢𝐧𝐲

Considering selling your exquisite luxury watch? At Watches 24, we provide the ideal platform for those looking to part ways with their timeless elegance and precision in second-hand luxury watches. Explore the possibilities with our curated collection, where your legendary timepiece can find a new home, defining someone else’s style and enhancing their presence.

𝐁𝐞𝐢𝐧𝐠 𝐨𝐧 𝐭𝐢𝐦𝐞, 𝐧𝐞𝐯𝐞𝐫 𝐠𝐨𝐞𝐬 𝐨𝐮𝐭 𝐨𝐟 𝐬𝐭𝐲𝐥𝐞 

Let your legendary second-hand watch find its next chapter at Watches 24! 

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